Understand our company values and know our audience; that's what Seasalt needed the Concept Clinic to do. Oh and be consistent in our design, do we did.
Identity & Branding
Seasalt is a speciality seafood restaurant based in Liverpool that caters for a sophisticated market. Demographically listed as ABC1's with a taste for quality.
A brand is not what you say it is. It's what they say it is! Think about that before you consider what your brand needs to convey. It's what they think that matters most!
As designers we love creating brands, especially when it comes to stationery. Developing a clear strategy for how the brand translates across all your stationery is key to consistent messaging.