Here the brief was to create a series of images for a new digital wireless speaker system call Tune Speaker.
Make it modern and youthful but with a sense of authority so it compete at store level.
Art Direction, Photography
Competition is very competitive in the digital speaker marketplace so Tune Speakers require a blend of quality and authority to be seen as a credible alternative.
Have fun when you are designing a brand and use technology assets when you can. The use of stock images and photoshop retouching creates the effect at a fraction of the cost!
We took one black and white speaker image, retouched it too within an inch of its life and then coloured it to sit in different environments for different situations. Simply huh?